◎ Quality Standpoint

Quality is the life of an enterprise.

◎ Talents Standpoint

Virtuousness and abilities are integrated.

◎ Team Construction

There is no excellent individual but only excellent team.

The unity of teamwork is the basic cause to keep Hongwei invincible.

◎ Interpersonal Standpoint

The friendship of a gentleman is insipid as water.

◎ The Idea of Moral and Profit

Despise those who forget moral at the sight of profit.

◎ Market Standpoint

There is no off-season market，but only off-season thought.

◎ Success & Failure Standpoint

Details determine success or failure.

◎ Corporation Vision

Establish the credibility of a brand; build a century –old enterprise!